I wish I still lived in Australia… back in 2009 I didn’t even know marshaling was possible (on a volunteer basis). Having gone to my very first Automotive Race as a spectator flying across the whole country to watch V8 Supercars around the Barbagallo Circuit in Perth, Western Australia I really thought it was the greatest job in the world. Well, it’s been almost a decade since then and with 15 countries of volunteering under my belt now, I can say nobody does it as well as the Australians, and their latest officials newsletter is a shining example of what should be done to communicate info with their volunteers:
I’ve highlighted and praised their previous newsletters before, to point out what other ASN’s should learn from… and it’s worth doing again this year! Because none of my other international Motorsport club communication looks like this (especially not domestic for that matter)… there’s really no reason why it shouldn’t. I mean come on, look how elegantly simple it is to drive the important points!
But in case it’s not obvious I’ll go ahead and break down the e-mail bit by bit to make it crystal clear how others can copy a successful communications formula.
Step 1: Have a brief introduction, state latest news, wish happy holidays… Boom! Done! Quick! Easy…
Step 2: Promote Training! Why would you not? It’s important!
Step 3: Communicate club policies, like my favorite… club’s Alcohol Policy! So far I’ve only heard my North American clubs advertised how shit-faced you can get by coming to their events. How Dumb? But it’s a thing…
I don’t agree with the idea of drinking and volunteering. I believe alcohol abuse has no place in Motorsport Volunteering, or the idea of providing a “Safety” service could be interpreted as a joke… but I know others will disagree. Well, having a proper Alcohol Policy is something all should agree on. Right?
Step 4: Motorsport Volunteering is not just Flagging or Recovery/Response. There are a multitude of groups of volunteers. It’s good to make everyone feel as an equal contributor to the club, and promote club members to consider trying different roles. That is easily done by spotlighting different roles in a newsletter. Boom!
Step 4: Additional updates…. there’s always plenty of general announcements and news.
Step 5: Spotlight some outstanding people that make the club possible… volunteers love praise. Give it to them!
Step 6: Photos! Everyone loves photos… and since we’re not allowed to take some, have photogs help members out by doing a professional shoot at each event, making those shots available to preserve individual marshals memories. Easy thing to do but often overlooked or scoffed at as unimportant. It is important!
And voila… simple recipe to great success.
I encourage ASN’s around the world to use this example from down under… Please!