Tag Archives: mazda north american headquarters

Fiat 124 Spider: Fiata Sighting at Auburn Hills, Michigan (FCA HQ)

Taking advantage of the opportunity of being in Detroit for the Grand Prix I figured it would be a good chance to spy the pre-release Miata-based Fiat 124 Spider in the wild… friends I talked to claimed they were roaming around and you could spot them everywhere, so when I failed to see one within the first few days of being in Michigan I started obsessing about it, making it my mission to see the Fiata in the flesh before I leave Detroit to go home.

I succeeded!

Although at a cost. The cost of fuel that is… trying to spy a Fiata on Detroit suburbs streets was nothing more than a fuel burning exercise with very limited success.

The most obvious place to look for the new Fiata that I could think of was driving through the FCA HQ at Auburn Hills. Being a big SRT fan I’ve visited the place before and knew it was possible to visit as “general public” driving around Chrysler Dr. I did this heading out to Detroit to register for the Grand Prix with SCCA but failed to see one on the first day. Getting a little antsy I reached out to a few Chrysler people I knew, including my host for the weekend, to pick their brain on where would be the most likely place to spy a Fiata without getting into trouble. And both said that since the embargo has been lifted as the car was presented at various auto shows, it shouldn’t be an issue… hell one of the guys said they should be hitting dealer lots in the next month or so, so I’m sure they’re stamped by huge quantities already in production form.

But I haven’t seen one yet, so I was eager for a chance. The most likely scenario of spying one at the HQ was being at the right place and at the right time… so to optimize I chances I did a drive-by right around lunch time and then once again at quiting time, at the end of the day…. the success came just after 11am… I saw a beautiful red model that I caught just out of the corner of my eye leaving the parking lot as I drove past… I had to slow way down for that car to catch up to me and took a few snaps:

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FCA HQ has it’s own Interstate 75 exit/entrance ramps, and the gray haired big wig driving this thing hopped on and took off. I thought it would be weird following him, so I went the other way hoping I would spot a parked version of this car so I could take some much better still shots. But I failed in locating one.

First impressions of the car: I feel like I’ve seen it before! I realize it’s a new model and all, but it has a familiar look to it, something ordinary something that’s already on the market. I realize people would say: well, it’s based on the Miata and that’s already out. But that’s now what I mean. It looks nothing like a Miata. The ND MX-5 is unique with it’s looks, it looks like nothing else on the market. While the Fiat 124 Spider that has yet to hit the dealer lots already looks like a slightly squared NB Miata that’s been sold for a decade.

I don’t know how I feel about it yet…. I guess it’ll grow on me.

Mazda North American Headquarters Visit in Southern California

So the highlight of my trip to Southern California wasn’t marshaling  Long Beach Grand Prix, it was instead a side trip further south to Irvine, Orange County to visit the North American HQ of Mazda.

I can’t say I planned the trip there in advance, it sort of just happened. I was hoping to meet up with some local SoCal MX-5 Miata owners during the event but for some reason that meetup never materialized, and since I had some time to kill on Monday before the flight home I decided to do a few Miata related things. After a quick Google search I had a list of three places to try to check out if the California traffic would allow it. Mazda HQ was stop #1 (a visit to Racing Beat and Roadster Tuner followed).

While I tried not to get my hopes up for the actual visit, I was excited. I kept my expectations low because having both Mercedes-Benz of North America and BMW of North America Headquarters just minutes away from me in New Jersey I knew there wasn’t much to see there for random visitors other than an office building. But what’s the worst that could happen? Right…? I figured at the very least I’ll get to check out the lobby. And so it went, the lady at reception confirmed my speculation that there wasn’t much to see and nothing to buy in a gift shop because there wasn’t one. So I mozzied on out, took a few shots of the building, many more shots of the countless MX-5’s in the parking lot and was ready to leave.

And then as if a God-sent, I see three pristine red MX-5’s of various vintage rolling into the parking lot and heading straight for the Visitor Center… I later found out that the NA Miata in the group was the original car unveiled at the Chicago? auto show when the car was first introduced in America in 1989. There was a gorgeous Mazdaspeed NB that followed it, not sure about it’s history. But the red NC in the group was the 25th Anniversary edition of which there were only 1,000 made. I started chatting with the Mazda guys driving the cars into the building and the fella tried to stress the importance of the rarity of the NC… while I countered that I saw three or four of them show up to my little Sydney MX-5 fish & chips run just a few months ago…. how rare could they be? Ha!

It was by dumb luck that I stumbled upon these cars and the guys working there. But boy did that make my day! I shamelessly asked for some Mazda swag referring to the Long Beach Grand Prix Mazda Owner’s Lounge running out of hats by the time I was able to make it there on Sunday as an excuse, and  the guy come through… big time!  I got a whole swag bag full of key chains, lanyards, a Zoom Zoom magazine and some other trinkets and knick-knacks. Not that I actually need more of that stuff, but bringing home souvenirs like that was pretty awesome. I’m really grateful for the opportunity!

Of course I couldn’t help myself and took a million pictures:

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So for all you Mazda / Miata fans out there visiting Orange County, California thinking about a visit to the North American HQ… is it worth it? Hell yeah! Granted unless you luck out and stumble upon something similar to what I did, you’ll have a blast… on any other day though the visit may be slightly more mundane… but you never know until you go for it!

PS. after visiting Racing Beat the fella there suggested to check out the Mazda R&D facility where they store all kinds of goodies like the 787B race car…. that would have been nice to know about had I had more time to kill (and not rush for a flight!)

PPS. a few days after I got home pictures and videos surfaced on facebook from the same lobby I visited featuring a fourth vehicle… one I would have been really keen on seeing had I had the time (which I didn’t) the vehicle was the ND MX-5 RF targa prototype… D’oh!!!!