Tag Archives: Red Bull

British F1 Grand Prix debrief

Its not easy to volunteer major international events like the Formula One World Championship. Like many others, in order to be selected for the British GP I had to fill out forms, provide letters of recommendation, wait for a decision, etc. And when the time came to get dressed and perform at the top of my game, I fell flat on my face!

So when does a good intending marshal with an injury become a liability? I feel my presence at the British GP came close if not crossed that line. Was I useful? Not at all. Despite my best intentions, I feel I was getting in the way of other marshals doing their job, and that sort of distraction shouldn’t happen when dangerous tasks are performed at a racing circuit (especially at professional events, when there are cameras everywhere).

Am I thankful for the powers that be to allow me to remain there? Of course I am. I had come a long way to marshal in the UK, and to be asked to leave would have been devastating. But standing there cringing with excruciating pain, wasn’t a much better alternative. This experience reminds me to remember to carry a first aid kit, the one item I had left out from my luggage this time. Of course being more careful is the plan for all future racing, including ALMS and World Challenge at Lime Rock this weekend.

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Inspiration from Red Bull

In the interest of full disclosure I am not a die hard Red Bull fan, instead I am seriously inspired by the whole Red Bull story and the amount of sport sponsorship they involve themselves in. So I wanted to share this story with others.

While I do own a number of Red Bull and Krating Daeng shirts I purchased in Thailand, occasionally I wear my New York Red Bulls soccer team shirt which is based right here in New Jersey. I’ve been to a bunch of events like the Red Bull Air Race in NYC/NJ. Volunteered at the Red Bull Indianapolis Grand Prix / MotoGP in Indy. I mean you’d think I drink Red Bull like water, but that’s not the case. I do enjoy an occasional Krating Daeng (original Thai Red Bull in a short gold can) every time I’m in Southeast Asia because it tastes much better than the westerninzed version in the blue and silver can. But the story of the way the company came about is what really fascinates me.

Red Bull as we know it started in the late 1980’s when an Austrian marketing genius used Krating Daeng to cure his jet lag on a visit to Thailand… thousands of dollars later Red Bull was launched as an energy drink export to the world that has now became the highest performing / best sold energy drink in the world. Read the full story on Wikipedia: http://en.wikipedia.org/wiki/Red_Bull and don’t forget to read the background story as well: http://en.wikipedia.org/wiki/Krating_Daeng TC Pharmaceuticals founding family, the company behind Krating Daeng holds the sole import rights of Ferrari’s to Thailand. This is one idea I wish would come along in my career, not to the same magnitude, but how exciting would that be?

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