Tag Archives: Uber

Motorsport Tourism: Exotic Car Rentals for $7/min in Singapore

During my last trip to Singapore for the Grand Prix I got chauffeured around  in a beautifully modded and meticulously maintained Mitsubishi Evo, complete with a custom paint job, sweet looking rims and a massive exhaust that makes you feel like you’re going fast even though we never went above the speed limit (I don’t think).

singapore mitsubishi evo

That was a thrill!  I’m sure most other Motorsport enthusiasts travelling to Singapore for the race, especially those with deeper pockets wouldn’t mind shelling out some cash for a similar experience, perhaps in an exotic car. Singapore is full of them, and now you can book one on Uber.

My buddy David forwarded this e-mail to me from Uber Singapore announcing their exotics rental:

uber singapore exotics

Cool beans, right?

Yea, sure! Though, compare the Uber service to the company that actually offers the rides for them: Dream Drive

dream drive singapore motorsport tourism

Dream Drive advertise a 30 minute package for $468 SGD when you drive yourself (they spend 15 minute on the introduction to the car and you get 30 minutes of solid driving of that car, presumably with someone riding shot gun keeping you in line and making sure you stick to the service agreement). You get a 20% discount if you allow them to drive you, which is about $375 SGD. Or for the sake of our comparison, it is $35 less than ($200 flag down fee + $7x30min) what Uber advertises. Decent deal, until of course you factor in rush hour and surge pricing, as well as all the other clean and dirty tricks Uber usually resorts to that allow it to be in the news, constantly. Not to mention the fact that you cannot pre-book your shiny yellow Lambo via Uber before you arrive in Singapore and have to rely on the app on location (basically, at the mercy of availability).

I’m quite happy to see this service being offered despite some of the flaws I see with the concept, because it promotes Motorsport Tourism and I’m all for people enjoying themselves when they travel to watch the races out there, be it Singapore or anywhere else. And I hope that the educated consumer actually pre-books their exotic ride if it really means that much to them (compared to a spur of the moment decision where obviously your Uber app will be potentially most helpful to separate you from your money). And since Uber generally charges 25% of the total ride charge for their service, it’s a good benchmark when selling my consulting services. Though I’m sure I could do it for less. Thanks Uber!

PS. the best way to enjoy the car culture in Singapore is over a delicious local meal:

singapore foodie tour grand prix